Red flags to improve cultural awareness
Every book stores throughout the world would have the ‘culture shock’ series in its travel section. Those books intended to give us insights into culture of certain country or city; normally would carry titles like ‘Culture Shock in …..’ or ‘Living and Working in ……’.
My friend, Lynn Witham, an intercultural business consultant and trainer based in San Francisco wrote ‘Living and Working in Kuala Lumpur’ (2001) and said in her introduction that .. This book is designed to assist you in finding your way and feeling at home in this city of contrast. Whether you are a visitor or a resident, it can serve as an orientation prior to your arrival and as reference during your stay ….. I had the opportunity to read Lynn’s manuscript and travelled with her to some parts of the country while she was writing the book and also shared my views and experiences as a past director of an international / intercultural students exchange programme (AFS) in Malaysia. You can buy Lynn’s book online (Amazon). She has an earlier book, Malaysia – 'A Foreigner’s Guide' prior to 'Living & Working in Kuala Lumpur'.
Well, in addition to having assisted Lynn, worked as a past director of AFS and having had the exposure as a traveller to more than 20 countries, I wish to also share some tips, and hope that they will help, as you arrive in a new place: to identify new and unfamiliar culture as your warning signals or ‘red flags’. If we are able to identify them and remember that they are different (not strange), then we might reduce the amount of miscommunication and misunderstanding between oneself and people from another culture.
Judgements like “they are smelly” or “they are rude” or “they are disgusting” or “they are stupid” can create powerful barriers to good communications. But if we try to learn to use these subjective reactions as warning signals, or red flags, then will be aware of those differences; and that they could simply mean differences in the meaning of similar behaviour in one home country.
While having dinner in Florida a few years ago, I met a British couple who told me that they encountered a “strange” American couple whom they met while playing golf. The story was that this American couple never contacted them after saying “we will have dinner together”. They waited for that dinner but never heard from them again. So, I told them that they won’t call and that there would be no dinner.
Gesture has different meaning in different culture. I remember my first visit to London, where almost everyone in the office greeted with “how are you?” as soon as they saw me (I thought they were being nice to the only Malaysian in the office). While I was still thinking of the reply … they were gone! Soon, I have learnt that none of them were being rude when they asked and walked away at the same time. I have recognised the red flag, so, the next day, almost everyone at the British Council office in London received my “how are you?” before they could ask me; and without (me) having to look in their eyes! A difference in cultural meaning is not necessarily hazardous unless there is inappropriate expectation of something always pleasant. If we do, it may lead to disappointment.
But in a small town, Mosbach, in Germany, I had to say “Good Morning” so this small and extremely friendly community would know that I couldn’t speak German. That was as a result of my first attempt to greet the local folks earlier, which ended in an inappropriate application of the culturally determined rules because my attempt to greet in German at that point was assumed that I spoke the language and they started conversation while I couldn’t understand a word they said…
In Malaysia, there was a story of a Malay family who burped at the dinner table, while a young Australian girl, whom they were hosting was still “struggling” to remove bones from the tiny fish in her plate and trying to finish her rice with her fingers (hand). She complained to me about how “rude and gross” for burping. A few months later, I had lunch with the same girl and she burped in front me, but only smile and said “Alhamdullillah”. She has discovered a Malaysian way of thanking the host (me) and being grateful to the good food.
People in most cultures place a very strong emphasis on cleanliness. But misunderstandings arise because different groups have different definitions or customs about what constitutes the right sort and amount of cleanliness. When comes into contact with people who have different customs or rules about cleanliness, he or she may judge them to be “dirty” or “picky” depending on whether they are less or more attentive to a particular sort of cleanliness.
When one goes to a new culture, it may well happen that one gets the impression that the native people are dirty. Rather than stopping at this powerful negative observation, one should be able to use the reaction as a signal - a red flag that one may have hit upon an area where there are cultural differences in what is considered to be proper cleanliness.
Is it dirtier to spit and blow nose in the street or into a little piece of cloth that you keep in your pocket? Malaysians are not unclean because they do not use hot water to wash dishes and yes, some Americans do not bathe everyday.
How many of us have been asked if Malaysians wear jeans or if we still have houses on trees by our American friends. My sister, when she was in the USA, was tired of explaining where Malaysia is located and finally started telling them that Malaysia is near Texas. So, her friends said, “Ok”. Americans in general seem rather uninterested in what goes on outside their own country. Some of them have not been out their own State.
The issue of intimacy, especially sexual intimacy, is a difficult one that can lead to major misunderstanding between people of different cultures. A Malaysian met a French man during one of her trips and they became friends. When he invited her to a dinner at his apartment, she happily accepted it. When we met, she complained to me that she was expected to go to bed with him after the dinner and was upset about the incident.
When a host national gets angry, it is a good idea to start thinking. Many of us stop thinking and react emotionally when someone becomes angry at us. Seeing red flags is just the beginning. Even when a red flag lets one know that a cultural difference is operating, it may not be simple to bring that difference to light and to understand the differing patterns of behaviour that are involved. The process is like a crossword puzzle – the more parts one has answered, the easier it is to answer the remaining ones.
Well, I would use Malaysian delicacies as lessons to help foreign friends recognising Malaysian red flags when they arrived in Malaysia. My favourite item would include ABC (air batu campur or ice kacang). Corn and kidney beans in colourful syrup is shocking to them. Then, they were fish balls soup for a young American girl. After being told what they were, her reaction was, “I didn’t know fish have balls!!” My response to that was, “yes, they do and the size of the balls will depend on the size of the fish!” before burst out laughing with other fellow Malaysians.

How people react to such experience depends on many factors. But if we can manage to laugh with our visitors or hosts and to explain perfectly natural fact that certain things are unfamiliar, the experience can be a positive one. The visitor may be able to put him or herself in the host’s shoes, and to imagine what the situation must have looked like from their point of view.
Jaina Ibrahim
This section is dedicated to ex- AFS students who came to Malaysia; and Malaysians who participated in the same programme between 1986 ~ 1992 ... they were, and still are .. joy of my life.